Super Bowl and Classmates Commercials

This last Sunday, one of the biggest events of the year happened, the Superbowl, and with it a barrage of various ads. My third favorite commercial is the Captain America movie trailer. This ad in my opinion was one of the best ads, because it is quick, concise and I simply love a good comic movie brought to life. Also, my second favorite Superbowl commercial was the Volkswagen Darth Vader commercial. In my opinion, this is the second best ad for simply being funny, it is cool, I love Star Wars and the force use happened to make a great joke, this commercial was simply executed perfectly. My favorite commercial was the Eminem Chrysler Commercial. This Commercial is my favorite commercial because one ad with no relation to video games or Star Wars has ever captured my attention like this. This video shows you a bold message which is delivered straightforward in to minutes. Finally, many companies waste their money even on a 30' second or a minute ad, this video does so much with two minutes, it is simply jaw dropping.

Simply Jaw-Dropping

Needless to say, not all the Superbowl commercials were good, one specifically which I disliked was the Hyundai Elantra commercial. In my opinion, having an incredibly drugged up video like this just doesn't relate to the car. I have to say, Jeff Bridge's voice over was cool, but I just can't imagine him as a shrink, it doesn't fit. Also, when you realize that the Elantra is a compact car, you kind of loose interest..no I was just joking, it is only that the video is too funky. Then, there is the time factor involved, one minute is way too long at least for the content, they should've made the ad a lot shorter, more like 30 seconds. Also, one big detail that this ad misses at delivering at was at promoting a car, you have to much going on on the screen. So, If I made a car ad which isn't delivering a deep message such as the Eminem ad, I would just make it about the car, nothing else. Finally, I would make a 30 second ad, showing the car, its features and just convincing the potential buyer, not freaking him out.

With the Super Bowl on mind as well as the super budgets for a minute or 30 second ad, experimented by doing our own commercials promoting a product. The project turned out to be quite fruitful because we could see the commercials with another point of view, 86 k for second is a lot of money and on some commercials like the Elantra, it was just thrown to the trash. One ad that stood out in my opinion was Taku's Pringle's commercial. What really interested me from this ad was how a commercial can deliver the message "eat Pringles" without saying a single word. This commercial is short and sweet, it is funny and it involves the product that it is promoting. Sometimes, we loose the goal of a commercial which is (for a product) to buy that product because the ad has convinced us to buy it. The music is really cool and the pace is fast, and it is just fun to see what you can do with three crushed down chips. Finally, I praise Taku's commercial because he didn't need a single word to be spoken to say "eat Pringles" and actually make me hungry, congrats to you Taku.

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